The Man Who Built Hyundai
The life of Chung Ju-yung — the runaway farm boy who turned a war-flattened country into an industrial empire, talked the world into lending against a photograph of an empty beach, and crossed the DMZ on foot behind a column of cattle. The story of a single trait that built the empire and then broke it.
- 1
The Cow
5:51A sixteen-year-old walks south out of the mountains with the money from his father's cow in his pocket — and no intention of ever going back to the field.
- 2
Rubble
5:37A young contractor stands in a country reduced to rubble and sees not ruin but the largest order book in the world.
- 3
A Photograph of a Beach
8:08A man carries a photograph of an empty beach to London and asks bankers to lend against the ships it does not yet hold.
- 4
The Pony
10:18The first Pony — plain as a workman's shoe — on an expressway built before the country had a car of its own to run on it.
- 5
The Wall Against the Sea
5:38A retired supertanker swung broadside across a tidal gap and deliberately sunk — used as a single colossal stone to stop the sea.
- 6
Baden-Baden
4:53A construction man works a room of Olympic delegates the way he works a tender — and wins his country the Games its diplomats could not.
- 7
The Country as a Company
8:01The richest man in Korea promises to run the nation the way he runs Hyundai — and the nation declines the offer.
- 8
The Cattle
7:53A column of white trucks packed with cattle idles at Panmunjom, and an eighty-two-year-old man crosses the line on foot into the country he fled as a boy.
- 9
The One Thing He Could Not Build
6:02An old man with many sons and one empire, unable to perform the single act his whole life was arranged so he would never have to perform — letting go.
- 10
The Princes' War
4:54A dying founder dictates an order that fires all three of them — himself and both his warring sons — and a son refuses to obey it.
- 11
The High Window
4:54A twelfth-floor office window, and the favored son who inherited his father's grandest gesture and was destroyed by what it carried.
- 12
A Constellation of Kingdoms
6:04One empire becomes a half-dozen separate kingdoms, each ruled exactly as the father ruled and none ruling the others — the method reproducing itself in the act of breaking.
- 13
The Name (Coda)
6:24A routine car-export contract on the nephew’s desk, under a nameplate reading 현대 — the last fragment of the empire still openly called by the founder’s name.