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Podcast

Jiliac Podcast

Long-form narrative nonfiction, read aloud. Each season tells one complete story — researched, written, and narrated end to end.

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The Man Who Built Hyundai cover art

The Man Who Built Hyundai

Season 1 · 13 episodes

The life of Chung Ju-yung — the runaway farm boy who turned a war-flattened country into an industrial empire, talked the world into lending against a photograph of an empty beach, and crossed the DMZ on foot behind a column of cattle. The story of a single trait that built the empire and then broke it.

  1. 1

    The Cow

    5:51

    A sixteen-year-old walks south out of the mountains with the money from his father's cow in his pocket — and no intention of ever going back to the field.

  2. 2

    Rubble

    5:37

    A young contractor stands in a country reduced to rubble and sees not ruin but the largest order book in the world.

  3. 3

    A Photograph of a Beach

    8:08

    A man carries a photograph of an empty beach to London and asks bankers to lend against the ships it does not yet hold.

  4. 4

    The Pony

    10:18

    The first Pony — plain as a workman's shoe — on an expressway built before the country had a car of its own to run on it.

  5. 5

    The Wall Against the Sea

    5:38

    A retired supertanker swung broadside across a tidal gap and deliberately sunk — used as a single colossal stone to stop the sea.

  6. 6

    Baden-Baden

    4:53

    A construction man works a room of Olympic delegates the way he works a tender — and wins his country the Games its diplomats could not.

  7. 7

    The Country as a Company

    8:01

    The richest man in Korea promises to run the nation the way he runs Hyundai — and the nation declines the offer.

  8. 8

    The Cattle

    7:53

    A column of white trucks packed with cattle idles at Panmunjom, and an eighty-two-year-old man crosses the line on foot into the country he fled as a boy.

  9. 9

    The One Thing He Could Not Build

    6:02

    An old man with many sons and one empire, unable to perform the single act his whole life was arranged so he would never have to perform — letting go.

  10. 10

    The Princes' War

    4:54

    A dying founder dictates an order that fires all three of them — himself and both his warring sons — and a son refuses to obey it.

  11. 11

    The High Window

    4:54

    A twelfth-floor office window, and the favored son who inherited his father's grandest gesture and was destroyed by what it carried.

  12. 12

    A Constellation of Kingdoms

    6:04

    One empire becomes a half-dozen separate kingdoms, each ruled exactly as the father ruled and none ruling the others — the method reproducing itself in the act of breaking.

  13. 13

    The Name (Coda)

    6:24

    A routine car-export contract on the nephew’s desk, under a nameplate reading 현대 — the last fragment of the empire still openly called by the founder’s name.